SERVICES / CLOSING
CLOSING

INSIDE SALES & CLOSING.

Trained closers running discovery, demo, and contract from the floor. For founders who built the pipeline and need someone to convert it.

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THE ALTERNATIVES FAIL

What's broken about the other options.

FOUNDERS CLOSING
Your time, not your skill.

You are the best person to close the first ten deals. After that you are blocking the company from growing.

JUNIOR CLOSERS
Long ramp, lots of risk.

Six months to productive, the wrong personality kills your pipeline, retention is brutal.

AGENCY 'CLOSERS'
Reps with no real reps.

People who have never run a real demo selling on your behalf. Buyers smell it.

WHAT'S ON THE FLOOR

Six things, every account.

No upsells. No hidden seats. The list below is what you get the day the rep starts.

01
160 hours per closer

Discovery, demo, proposal, negotiation, contract, handoff. End-to-end ownership of every deal that hits the closer's desk. The closer runs the full sales cycle inside your CRM, in your time zone, on your sales motion.

02
CRM management

Notes inside the same hour after every call. MEDDICC fields updated on every deal. Stage progression on real evidence, not optimism. Your pipeline always reflects reality, so your forecast is the closer's forecast, not your guess.

03
Pipeline reporting

Weekly forecast with commit, best-case, and pipeline coverage ratio. Deal-by-deal commentary on what moved this week and what is at risk. Slipped close dates flagged with the reason. You see the next-step on every open deal.

04
Deal coaching

Semyon reviews every deal stalled more than 14 days. Stuck deals get a written strategy: who to involve, what proof asset to send, what concession to test, when to walk. Stalled does not equal silent. We push or we kill, never drift.

05
MEDDICC or your framework

MEDDICC by default: Metrics, Economic buyer, Decision criteria, Decision process, Identify pain, Champion, Competition. Or your own framework (SPICED, BANT, MEDDPICC). The framework lives as required CRM fields, scored on every deal review.

06
Justin on every escalation

Executive escalations, redline negotiations, multi-stakeholder demos, contract review on call. If a deal needs a founder voice, Justin steps in same-day. Free, no per-incident charge, baked into the model.

DEAL STAGES WE OWN
DISCOVERYKeenan Gap Selling open. Current state, future state, business impact. Pain in their words.
DEMOTailored to the gap, not a feature tour. Champion identified before the call ends.
PROPOSALPricing tied to value equation. Three options when relevant. Sent inside 24 hours of demo.
NEGOTIATIONBelfort straight-line tonality. Concessions traded, never given. Justin on escalations.
SIGNEDContract sent on your paper. You countersign and own the asset. Clean handoff to onboarding.

The closer owns the deal from first discovery to signed paper. Implementation, onboarding, and CS stay with you. No grey area.

HOW WE DELIVER

Four steps. Eight business days.

DISCOVERY

Two-hour onboarding with Justin, Semyon, and your point person. We map your ICP, your sales motion stage-by-stage, your top 10 objections with current responses, your pricing structure, who you win and lose to, and your existing deal data. You hand over 3 to 5 winning call recordings and 2 to 3 losing ones. Those become the closer's training set.

BUILD

Eight business days to live. Closer trains on your product (deep dive, not the marketing site), your demo flow, your contract paper, and your CRM. Practice demos run against Semyon and Justin before any real prospect. MEDDICC fields built into your CRM as required. Reporting template built and tested against your historical pipeline.

LAUNCH

Closer takes the first qualified meeting in week one. Calls recorded, reviewed end-of-day by Semyon. Pipeline reporting starts week two so we have real-deal data to forecast against. Justin sits in on the first 2 to 3 demos to validate the close and step in if needed. You see every recording.

OPTIMIZE

Weekly Friday review covers the forecast, deal-by-deal stage health, stalled deals, and won/lost pattern mining. Won deals get reverse-engineered for repeatable plays. Lost deals get a written post-mortem so the same hole does not show up twice. By week six the conversion curve is stable and the forecast is reliable.

A DAY ON THE FLOOR

What the closer is actually doing.

Three blocks, US-aligned. Closing is not a phone job. It is research, preparation, conversation, and CRM hygiene.

AM
8am to 11am SAST
2am to 5am EST

Pipeline review with Semyon. Today's call prep: account research, recent product usage if you have it, news triggers, decision-maker LinkedIn refresh, gap hypothesis written before each call. Stalled deals get the day's outbound nudge. Pre-call rehearsal on the toughest demo of the day.

MID
1pm to 5pm SAST
7am to 11am EST

Live calls. Discovery in the first 30 minutes, demo right after. CRM notes inside the same hour as the call ends, MEDDICC fields updated, next-step booked before the prospect hangs up. Proposal sent inside 24 hours of every qualified demo, no exceptions.

PM
5pm to 8pm SAST
11am to 2pm EST

Follow-up sequences fired. Contract redlines reviewed with Justin on the day they hit. Champion enablement: case studies, ROI sheets, internal-sell decks sent to the buyer's team. End of day forecast updated. Tomorrow's call list confirmed.

WHO RUNS IT

Floor lead, not account manager.

SP
Semyon Prit
Floor Lead | Closing

Closed eight-figure deals at two SaaS unicorns before joining 2CT. Trains every closer on the floor in MEDDICC, value selling, and negotiation.

Justin Power is on every account. Every kickoff. Every escalation.

PROOF

What clients actually say.

Their closer ran a demo that I could not have run on my best day. Closed a $48k ARR deal in week two.

Founder · Series A SaaS · MarTech
$48k
ARR / WK 2
Closed by a 2CT inside sales rep on a deal the founder had stalled for three weeks.
WHAT IS INCLUDED

Every seat, every day.

One operating model. Trained reps, daily reports, weekly strategy, QA listening, and a founder on the account.

BUILD THE FLOOR.
Six business days to live · month-to-month available · founder-direct
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FAQ

Seven questions everyone asks.

Can the closer use our CRM?+
Yes. HubSpot, Salesforce, Close, Pipedrive. Pick one and we run it.
What deal sizes can you close?+
Sweet spot is $5k to $250k ARR. Above $250k we partner with you on the close.
Do you do contract paper?+
We send. You sign and own. We never sign on your behalf.
What if a closer is not converting?+
Replaced in 3-4 weeks. Closing has a longer cycle than appointment-setting, so the bar is higher and the runway is longer.
Can the closer also prospect?+
No. Closers close. We do not split focus. Pair this with the appointment-setting service for a full funnel.
Do you use our pricing or recommend changes?+
We sell your pricing as you have it. If we see consistent price objections inside a stage that maps to a real value gap, we flag it on the Friday strategy call. We never discount or restructure your offer without your sign-off.
What is the typical close cycle on your books?+
Sub-$15k ARR deals close in 7 to 21 days. $15k to $75k in 21 to 60 days. $75k to $250k in 45 to 120 days. We forecast against your historical cycle, not a benchmark we made up.

READY TO BUILD
THIS FLOOR?

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